Socks are how we inspire and express ourselves. But while apparel shifted towards ‘active wear’ to compliment active lifestyles, we noticed that socks were left behind. To solve this problem, we set out to create a pair of socks that meet the technical demands of professional athletes, paired with premium design and comfort for any occasion. Out of a 500 sq/ft basement in 2016, our first pair of socks were created. Now 5-years later and millions of pairs sold, we remain focused on continual innovation and perfecting our all-day performance products.
We engage daily with our community to evolve in real time. Through feedback from thousands of ambassadors and reviews, we’re committed to continual innovation and delivering an incredible brand experience.
Our dedication to performance is our most strongly held value, and we apply it across the board. We perform strongly as a team in the way we show up, as a brand in our focused mission, and in our reliable and diverse product offering.
Originality is our differentiator and is accomplished through our dedication to design. We believe that self-expression is a powerful driver, and our product reviews are a testament to that. We are inspired by our community and they are inspired by one another.
We're committed to mitigating and being accountable for our societal and environmental impact. We're in a fortunate position where we can prioritize sustainability—we have the drive, resources, and the loyal community to do so.
CEO
Product Director
Marketing Director
Operations Manager
Sales Director
Retention Marketing Manager
Performance Marketing Designer
Operations Associate
Retention Marketing Designer
Custom Creative Associate
Customer Experience
Custom Designer
Product Designer
Photographer
Videographer
Treat Specialist
Troublemaker
Quality Control
